Addverb Bottle Company was organized in December of 2013 to fill a need discovered months before while cross-training in preparation for mountain bike season. Swimming workouts are often complex. My first real swim workout started out with: 10 minute warm-up; 6 x 25 sprint, RI = 30s; 1 x 100, RPE 3; 4 x 50 - fingertip drag, RI = 15s... and continued. I didn't expect to be able to remember much if any of that when all huffing and puffing trying to get into shape. I wrote the entire workout and taped it to my sports bottle and provided the basis for the Addverb Bottles having the Addverb Areas.
The Addverb Areas allow you to write your workout on your bottle to help you focus on your workout instead of worrying about what your next planned set was supposed to be. Write your directions for your run on your Addverb Bottle so you don't have to remember your next turn. Write your sets for your next lifting session to help organize your workouts to make the most of your time.
Right now, it is my wife and me setting up and running everything out of Arlington, VA, trying to figure out the best way to deliver the best product to help improve your workouts and your results.